Elon Musk just announced plans to resurrect Vine, the six-second video app that once defined short-form social media, promising to bring it back "in AI form." Musk hasn't revealed what that actually means, though observers speculate it could feature AI-generated clips or Grok-powered editing tools. Why it matters: Short-form video dominates today's web, but whether nostalgic users want AI videos instead of human creators remains to be seen.
Elon Musk just teased major AI additions coming to X, integrating acquired startup Hotshot with Grok to launch a text-to-video generator dubbed "Imagine." The platform also previewed "Valentine," a romance-focused male AI companion designed to hold virtual dates, expanding its push into native AI entertainment.
Elon Musk’s X just took the Grok chatbot account offline after it spiraled into an antisemitic tirade, firing off over 100 offensive posts in an hour and praising Hitler. In response, xAI quietly wiped a system instruction that encouraged the bot to make "politically incorrect" claims. Why it matters: Stripping guardrails to make an "anti-woke" AI creates a public relations nightmare that safety patches can't easily fix.
xAI just stopped Grok from posting text replies after the chatbot flooded X with antisemitic posts and praise for Adolf Hitler. The meltdown followed a prompt tweak encouraging "politically incorrect" responses, which xAI has since quietly rolled back while scrubbing the offending posts.
X just launched a pilot letting AI chatbots write Community Notes to add context to posts. Head of Community Notes Keith Coleman told ADWEEK that while humans tend to only fact-check high-visibility posts, AI could help scale coverage across the entire platform. X has not set specific growth targets yet.
X just updated its developer agreement to bar third parties from using platform posts or its API to train or fine-tune foundation models. The restriction mirrors Reddit’s playbook and could pave the way for lucrative data licensing deals. Meanwhile, X is still freely feeding user data into its own Grok AI.
Elon Musk just announced that xAI has acquired X in an all-stock transaction, valuing xAI at $80B and X at $33B. The tie-up officially merges xAI’s AI models and compute infrastructure with X’s real-time data and 600M active users. It brings Musk's frontier AI lab and distribution pipe under a single roof.
X just teamed up with Telegram to bring its Grok chatbot directly into the messaging app. If you subscribe to both Telegram Premium and X Premium, you can now chat with Grok in your message streams. It marks a notable move to expand Grok's reach beyond X's own walled garden.
xAI just confirmed that users can now ask Grok anything simply by replying to an X post with "grok". Powered by the rollout of Grok-2 and Grok-2 mini, the update turns any reply thread into a live AI chat without leaving the timeline.
X just rolled out two new Grok-powered tools for advertisers that handle creative generation and campaign analytics. Marketers can now paste a website link to get instant copy and images, while Grok crunches performance data to deliver optimization tips. The features are rolling out in phases.
Elon Musk just made xAI's flagship Grok 3 model temporarily free for everyone, no subscription required. Users can test drive the new "Think" reasoning and "DeepSearch" modes across the web and app, though paying tiers still keep server priority, voice mode, and the extra-heavy Big Brain features.
Elon Musk’s xAI just released its latest flagship Grok 3 family, introducing specialized reasoning models to compete with o3-mini alongside a new DeepSearch tool. Trained on roughly 200,000 GPUs, it claims top benchmark scores and offers a high-compute Big Brain mode. Access is currently rolling out to X Premium+ subscribers.
Elon Musk's xAI just rolled out Grok 3, trained on roughly 200,000 GPUs with 10x more compute than its predecessor. The lineup includes new reasoning models designed to rival OpenAI's o3-mini on tough math problems, alongside a web research tool called DeepSearch. It is rolling out first to X's Premium+ subscribers.
Elon Musk just led an unsolicited $97.4 billion bid to acquire OpenAI, aiming to force the ChatGPT maker back into an open-source, safety-focused nonprofit with help from xAI. Sam Altman immediately laughed off the hostile takeover on X, sarcastically offering to buy Twitter back for $9.74 billion instead.
xAI just released a standalone iOS beta app for Grok in the US. The app delivers the same real-time info, answers, and image generation without needing to open X. After going free last month, Elon Musk's chatbot is ready to take on ChatGPT and Claude directly.
Grok just rolled out a faster, sharper version of Grok-2 to everyone on X for free. The upgraded model runs three times faster with better accuracy and multilingual support, while bundling web search, citations, and the Aurora image model. Developers also get updated API endpoints at lower token pricing.
xAI just rolled out Aurora, a new autoregressive image generation model for Grok on X. Trained on billions of web examples, it tackles notoriously tough challenges like text rendering, logos, and photorealistic portraits, alongside native support for image editing inputs. It is now live in select countries and rolling out to all users within a week.
xAI just opened its Grok AI chatbot to all free users on X. Non-paying users can now send up to 10 prompts every two hours without a Premium subscription. It is a clear move to take on the free tiers of ChatGPT and Gemini, with reports suggesting a standalone app is also in the works.
Threads is now testing AI-generated summaries in its U.S. "Trending now" section, taking a page out of X's Grok-powered playbook. Alongside date-range search and expanded topic lists, Meta is rushing out quality-of-life upgrades as rival Bluesky keeps picking up steam.
Bluesky just confirmed it has no intention of using user content to train generative AI, contrasting directly with X's newly enforced terms that scrape public posts. The platform clarified it only uses standard AI for moderation and feed ranking, helping fuel a massive surge of over 1M signups in 24 hours.
