Apple is reportedly building its own ChatGPT-style search engine
Apple is quietly working on a "ChatGPT-like search experience" to generate instant answers from the web, according to Bloomberg. Spearheaded by its internal AKI team, the answer engine could eventually power Siri, Safari, and Spotlight, or even launch as a standalone app. Why it matters: With its massive Google search deal facing antitrust pressure, Apple is preparing to take search into its own hands.



















































































