Adobe just rolled out a new video editor to all Firefly users, letting creators tweak elements, colors, and camera angles using text prompts instead of regenerating clips from scratch. The update also integrates third-party powerhouses like Black Forest Labs’ FLUX.2 and Topaz Astra for 4K upscaling, with unlimited generations available for select subscribers until January 15.
The US government just launched "US Tech Force," a new two-year program aiming to hire 1,000 early-career tech and AI workers across federal agencies. Backed by partners like Microsoft and Meta, roles offer salaries up to $195,000 to tackle high-stakes projects from defense drones to intelligence systems.
OpenAI, TikTok, Adobe, and seven other companies just committed to new voluntary guidelines from the Partnership on AI to make synthetic media more transparent. Signatories agreed to implement AI disclaimers, watermarking, and metadata tracking to warn users about synthetic content. While it sets an industry baseline, critics warn voluntary pledges won't stop bad actors without hard mandates.
Twelve Labs just integrated its Marengo and Pegasus multimodal models directly into Adobe's Frame.io V4 via Custom Actions. Creative teams can now right-click to run semantic searches, find B-roll with image queries, auto-generate metadata, and flag compliance issues on the timeline without leaving their review workflow.
Adobe just agreed to acquire marketing and SEO platform Semrush in an all-cash deal valued at roughly $1.9 billion. The move brings Semrush's generative engine optimization (GEO) tools into Adobe's enterprise stack, helping brands monitor how they appear inside ChatGPT, Google's Gemini, and traditional search. Why it matters: As consumer product discovery shifts from classic search bars to conversational LLMs, optimizing for AI answers is becoming marketing's next big frontier.
Adobe just rolled out transparent background video generation for its Firefly Video model, adding native alpha channel support to both text-to-image and image-to-video workflows. Formerly known as TransPixar, the tool was developed with Adobe Research using just 484 training clips and LoRA. Why it matters: It completely eliminates manual rotoscoping for quick VFX, stock elements, and memes.
Adobe just integrated Runway Aleph and Moonvalley's Marey video models directly into Firefly Boards. Creators can now tap into these third-party video models right inside their Adobe workspace, and the company plans to keep expanding the roster based on community requests.
Luma AI just teamed up with Adobe to launch its new Ray3 generative video model inside Adobe Firefly. Ray3 delivers realistic 10-second clips, motion trajectory doodling, and claims to self-correct complex prompts. Paid Firefly subscribers get two weeks of unlimited generations.
Adobe just announced that its flagship video editor Premiere is coming to iOS for free later this month, with an Android version also in the works. The mobile app packs multi-track timelines, 4K HDR support, and built-in Firefly generative sound effects alongside AI speech enhancement. The core editing features are free, though extra cloud storage and generative AI credits will cost you.
Adobe just integrated Google’s new Gemini 2.5 Flash image model directly into Firefly and Adobe Express. Creators can now tap Google's visuals across Text to Image and Firefly Boards, with paid subscribers getting unlimited generations through September 1. It cements Adobe’s strategy of turning Firefly into a multi-model creative hub while promising not to train on user data.
Adobe just rolled out Acrobat Studio, combining Acrobat, Adobe Express, and agentic AI into a single hub. Its new PDF Spaces feature turns file collections into interactive knowledge bases where you can assign custom roles like "analyst" to assistants, then immediately turn insights into slides or infographics. Early access starts at $24.99 a month.
Adobe just added Generative Upscale to Photoshop, letting users boost image resolution up to eight megapixels with a single click without losing clarity. The update also introduces Harmonize to automatically match lighting across composite elements, alongside an upgraded Remove Tool and a Firefly model picker.
Adobe just rolled out a new audio trick for Firefly that lets you generate sound effects by typing a prompt and recording yourself mimicking the sound to match timing and intensity. The update also brings keyframe cropping, style presets, and third-party access to Google's audio-capable Veo 3 video model.
Adobe just launched its Firefly generative AI app on iPhone and Android, bringing text-to-image, text-to-video, and Generative Fill to mobile devices. The app even lets users tap into third-party models like Google's Imagen and Veo, with all projects automatically syncing back to Creative Cloud desktop and web workflows.
TikTok just expanded its Symphony AI suite with text-to-video and image-to-video tools that turn static product shots into five-second branded clips. Instead of keeping the tech locked inside its own app, TikTok is integrating the features directly into Adobe Express and WPP Open, giving agency creatives an automated shortcut for ad production.
Adobe just rolled out Adobe LLM Optimizer at Cannes Lions, an enterprise tool designed to help brands rank better in ChatGPT, Claude, and Gemini responses. It tracks how models cite brand content and automatically suggests or applies structural and metadata fixes. Basically, Adobe is making Generation Engine Optimization (GEO) the next SEO.
Adobe just launched the public beta of its Content Authenticity app, allowing creators to attach invisible digital credentials to images for free without a Creative Cloud subscription. Through a partnership with LinkedIn, users can embed verified identity badges, disclose AI usage, and opt out of AI training.
Adobe just launched its next-gen Firefly Image Model 4 and 4 Ultra, bringing 2K resolution, sharper text generation, and style matching. It also opened its 1080p video model to everyone and revamped the Firefly web app—which now surprisingly lets users switch to models from OpenAI, Google, and Flux.
Adobe is rolling out agentic AI across its suite, kicking off with Photoshop's first creative agent dubbed Action Panel. The feature analyzes your image to recommend context-aware edits and triggers over 1,000 actions via natural language. Premiere Pro is also getting agents to piece together rough cuts, while Acrobat adds custom document agents.
Adobe just released Premiere Pro 25.2, making Generative Extend generally available to stretch video clips by up to two seconds in 4K without reshooting. The feature is free for a limited time before moving to a credit system. The update also adds AI-powered text search for clips and automatic caption translation in 27 languages.
