Adobe just added a Firefly-powered feature called Customize to Adobe Stock, letting users edit assets directly in the browser without jumping into Photoshop. You can expand images, apply styles, and harmonize looks across assets with full version history. It is available now for paid subscribers and runs on generative credits.
Adobe just launched a full-fledged Photoshop app for the iPhone, leaving behind the watered-down Photoshop Express experience. The free tier packs real layers, masks, and Firefly-powered Generative Fill, while advanced tools like the Magic Wand require a subscription. Why it matters: Mobile creators finally get genuine desktop-style editing on the go.
Adobe just launched its Firefly Video Model in beta, bringing text-to-video, image-to-video, and multilingual audio translation into the Firefly web app. The model delivers 1080p clips with keyframe and camera controls, with Adobe highlighting it was trained strictly on licensed content to guarantee commercial safety.
Adobe just launched Contract AI for its Acrobat AI Assistant, an add-on feature that digests complex legal documents in seconds. It automatically recognizes contract PDFs, translates confusing jargon into plain English, and highlights version differences. Why it matters: It turns Acrobat into an affordable practical legal copilot for small businesses and individuals overwhelmed by fine print.
Adobe just rolled out major beta updates across its video suite ahead of the Sundance Film Festival. Premiere Pro gains on-device, AI-powered natural language footage search and 17-language caption translation, while After Effects overhauls its caching system to let older hardware preview complex comps smoothly. Finding needle-in-a-haystack B-roll just got a lot faster.
Adobe just rolled out Firefly Bulk Create in beta, letting users resize or swap backgrounds across up to 10,000 images at once. The web tool packages Firefly developer APIs into simple "Remove Background" and "Resize" features aimed at marketers. It relies on consumption-based credits, with PSD export coming later.
Adobe Research and HKUST just open-sourced TransPixar, a new model that solves a major VFX headache: generating videos with built-in alpha channels. Instead of solid backgrounds, it generates transparent RGBA elements like smoke and portals ready for compositing. It is an early-stage research project, but the code and interactive demo are already live.
Adobe just released a preview of its Reflection Removal tool inside Camera Raw, aiming to rescue photos ruined by glass reflections. Powered by AI trained on millions of simulated reflection pairs, it separates foreground reflections from background scenes and lets you adjust the effect via a slider. It currently only supports RAW files, with Lightroom rollout coming soon.
Adobe Research just unveiled MultiFoley, a video-aware audio generation method with multimodal controls. It lets creators transform sounds—such as making a typewriter sound like a piano or turning a cat's meow into a lion's roar—while automatically syncing effects to video timing. Why it matters: Foley sound design is notoriously tedious, and this could automate frame-accurate audio alignment.
Adobe just rolled out generative edits and variations for Adobe Stock powered by Firefly, letting you remove backgrounds, expand aspect ratios, or use stock photos as composition references before buying. Contributors can't opt out, but they will get paid whenever an AI-generated variation of their work is downloaded.
Adobe is doubling down on generative editing rather than full automation to woo hesitant professionals. Instead of pitching text-to-image gimmicks, it is pushing tools like Photoshop's generative fill, which now sees 23 million daily uses for mundane fixes. Why it matters: Even as practical utilities win fans, deep anxieties over artist livelihoods and copyright remain unresolved.
Adobe leadership just doubled down on generative AI, telling The Verge that creators refusing the tech simply won't succeed in this new landscape. Executives confirmed they have no plans to release non-AI software versions, brushing off creative backlash because tools like Firefly represent the company's most rapidly adopted releases ever.
Adobe just released Photoshop Elements 2025 and Premiere Elements 2025, adding AI object removal, artificial depth of field, and simplified video color LUTs. Geared toward casual creators who hate subscriptions, both consumer apps are sold as a one-time $100 purchase (or $150 bundle) with full Apple M3 support.
OpenAI, Adobe, and Microsoft just threw their support behind California's AB 3211 bill, which requires invisible watermarks in AI-generated media and visible labels on platforms like Instagram and X. Why it matters: Big Tech previously lobbied against the measure as overly burdensome, but recent amendments have brought the industry's heaviest hitters on board ahead of the final vote.
Procreate just took a hard stand against the AI wave, pledging never to introduce generative AI features into its creative apps. CEO James Cuda went viral expressing outright disgust for what the tech is doing to artists, insisting their tools are built strictly for human creators. Why it matters: While giants like Adobe rush to automate art, Procreate is betting its brand on artist loyalty.
Adobe Illustrator now lets users generate editable vector graphics, fill complex shapes, and build seamless patterns directly from text prompts. Because the output is true vector art rather than pixels, every element can be ungrouped and scaled infinitely. Why it matters: It bridges the gap between rough ideas and production-ready design files, even if the node logic still needs occasional manual cleanup.
Adobe just rolled out major AI updates across Illustrator and Photoshop. Illustrator gained Generative Shape Fill, Text to Pattern, and Mockup tools to quickly generate vector graphics and 3D product previews. Meanwhile, Photoshop officially launched its Generate Image tool to general availability alongside new precision selection brushes. Why it matters: Adobe is embedding generative AI deeper into everyday creative workflows, letting pros quickly iterate concepts without leaving their canvas.
Magnific AI just launched an official Adobe Photoshop plugin, checking off one of its most requested features for creative pros. Designers and digital artists can now tap into Magnific's AI upscaling and hallucinated detail directly inside their existing Photoshop workflow without switching apps.
Meta just changed its 'Made with AI' tag to 'AI info' across Instagram, Facebook, and Threads after photographers complained that real photos retouched in Photoshop were being mislabeled as AI creations. Clicking the new tag now clarifies whether an image was fully generated or simply modified, solving a major headache for creators.
Adobe just overhauled Acrobat by integrating Firefly Image 3 directly into PDFs, letting users generate and edit visuals inside their documents. The updated Acrobat AI Assistant can also synthesize insights across multiple Word and PowerPoint files with citations, plus pull action items from meeting transcripts. Adobe is offering free, unlimited access to the assistant from June 18 through June 28.
