Adobe just rolled out Generative Remove to Lightroom in early access, letting photographers seamlessly edit out distracting objects across complex backgrounds. Powered by Firefly, it easily tackles everything from wrinkled tablecloths to tricky water reflections, while the Lens Blur tool also shed its beta tag.
Adobe just launched its Firefly Image 3 foundation model, bringing a batch of new AI features to the Photoshop desktop beta. The highlight is Reference Image, allowing creators to upload a sample image to guide style and color instead of wrestling with complex prompts. Adobe confirmed uploaded reference images won’t be used to train its models and remain safe for commercial use.
Adobe researchers just unveiled VideoGigaGAN, a generative AI model that can upscale blurry videos up to eight times their original resolution. It manages to deliver sharp, realistic details like skin texture without the flickering artifacts typical of video GANs. It's currently just a research preview, with no word yet on a Premiere Pro rollout.
Adobe just previewed new generative AI tools coming to Premiere Pro later this year, letting editors add or remove objects from shots and extend short clips with AI-generated frames. It also teased integrations with third-party models like OpenAI's Sora and Pika to automatically generate B-roll directly in the timeline. Why it matters: professional editors might soon get text-to-video superpowers baked right into their standard workflow.
Adobe is paying creators an average of $2.62 to $7.25 per minute for short clips of everyday human actions and emotions to train its upcoming text-to-video generator. The data-buying push is aimed directly at countering OpenAI’s Sora, doubling down on Adobe’s pitch of commercially clean, copyright-safe training data.
Over 200 prominent musicians, including Billie Eilish, Nicki Minaj, and Katy Perry, just signed an open letter demanding tech developers stop using their work without permission to train AI music models. The coalition warned that unchecked generative AI threatens artist likenesses and risks devastating the livelihoods of working songwriters.
Adobe just unveiled a slate of generative AI tools, including GenStudio for brand management, Firefly's new Structure Reference feature, and custom model training. The company also partnered with Microsoft to integrate Adobe Experience Cloud insights directly into Copilot for Microsoft 365 for marketers.
Adobe's Firefly image generator just ran into the exact same diversity overcorrection that tripped up Google Gemini. In tests by Semafor, prompts for historical figures generated Black Nazi soldiers and Black Vikings due to underlying safety guardrails. Adobe clarified that Firefly is built for creative ideation rather than factual history, but the blunder proves that prompt-injection guardrails breaking historical accuracy is an industry-wide headache, not just a Google problem.
Adobe just unveiled Project Music GenAI Control, a prototype that lets creators generate and customize tracks using text prompts or reference melodies. Beyond raw generation, users can fine-tune tempo, structure, and create seamless loops. It is strictly in the research phase right now with no UI or release date yet.
Adobe just set up a new 50-person research group called CAVA, short for Co-Creation for Audio, Video, & Animation. Formed right after OpenAI dropped Sora, the team focuses squarely on generative AI for motion and sound. It signals Adobe is gearing up to defend its creative turf against frontier multimodal models.
Twenty leading tech companies just teamed up to curb deceptive AI in elections. At the Munich Security Conference, companies including Meta, Google, Microsoft, and OpenAI pledged to coordinate on detecting and labeling misleading AI deepfakes targeting candidates and voters. Why it matters: With dozens of national elections underway, it's an unprecedented joint effort, though the voluntary accord notably avoids outright bans or binding penalties.
Artists now have a few ways to push back against generative AI scraping their work without consent. While tech giants like OpenAI and Meta offer cumbersome opt-out forms that don't touch existing models, tools like Glaze and Nightshade let creators cloaking or actively poison their images. Why it matters: Until copyright laws catch up, pixel-level sabotage is one of the few proactive defenses visual artists have left.
Adobe just launched a purpose-built Firefly app for the Apple Vision Pro, bringing its generative AI directly into spatial computing. Wearers can generate four images from a prompt and pull them straight into their physical room to hang on walls like posters. Access is free until March, with 360-degree panoramas on the roadmap.
Adobe just introduced new AI-powered audio editing features to the Premiere Pro public beta, including smart category tagging and interactive fade handles on the timeline. Its popular Enhanced Speech tool, which automatically scrubs background noise from dialogue, will roll out to all users in February.
Adobe just demoed Project Sound Lift, an experimental AI tool that splits a single audio recording into distinct layers like speech, applause, laughter, and traffic noise. Editors can drop the separated tracks directly into Premiere Pro to balance levels. It's still an early "Sneak" prototype, so public availability isn't guaranteed.
Google just promised to defend Cloud and Workspace customers against intellectual property lawsuits. The "two-pronged" indemnity covers both copyrighted training data and generated outputs across tools like Vertex AI and Duet AI. Why it matters: Enterprise users get peace of mind, though Google warned it won’t shield anyone intentionally generating infringing work.
Adobe just showcased 11 experimental AI prototypes during its MAX Sneaks session, spanning video, audio, 3D, and design. Highlights include Project Fast Fill, which brings generative fill to video frames via text prompts, and Project Primrose, a dynamic fabric dress that transforms patterns in real time. While these are research projects, they offer a glimpse into the next generation of creative editing tools.
Adobe and the C2PA coalition just launched a new "icon of transparency" to reveal whether media was created with AI. Hovering over the badge shows who made it and which tools were used, functioning like a nutrition label to counter deceptive deepfakes.
TikTok just launched Direct Post, letting creators publish videos directly from editing tools like Adobe Premiere Pro, Adobe Express, and CapCut. Editors can set captions and audience privacy without leaving their workspace. Why it matters: It cuts out the tedious export-and-upload step, smoothing out AI-assisted video workflows.
Adobe just unveiled Firefly Image 2 at Adobe MAX, bringing photorealistic detail, camera-like controls, and style-matching capabilities. The company also debuted the first generative AI model for vector graphics inside Illustrator and rolled out text-to-template in Express. Commercial safety remains the core pitch.
