Google just expanded AI Max in Google Ads with new A/B testing and Performance Planner tools set to roll out in September. Advertisers can now test varying budgets and ROI targets across multiple Search campaigns in a single run while keeping brand and location controls intact, alongside one-click bid simulation updates.
Google just upgraded Google Ads and Google Analytics with new Gemini-powered agentic tools, expanding its in-product AI agent Ask Advisor. The update adds AI Overviews on the homepage, anonymized industry benchmarks, and prompt-driven dashboards that turn raw marketing data into visual reports with real-time explanations.
Google is retiring Dynamic Search Ads in favor of AI Max, promising an average 7% bump in conversions at similar cost. After advertiser pushback, Google delayed the automatic DSA migration to February 2027, though auto-created asset campaigns will still upgrade starting September 2026. Advertisers can switch manually now to keep tighter control.
Google just launched AI Max for Search campaigns in beta to all advertisers globally, offering a one-click setup to optimize search ads using Google AI. The update brings built-in one-click A/B testing across Google Ads platforms and APIs, with custom brand-safety text guidelines rolling out later this fall.
Google just updated Google Ads with Imagen 3, allowing advertisers to generate lifestyle images featuring adult people and faces across Performance Max, Demand Gen, Display, and Apps campaigns. All outputs are tagged with SynthID, with guardrails blocking minors, celebrities, and brand logos. Google is also rolling out audience asset recommendations and feed-only creative testing.
Google just rolled out major AI updates to Google Ads at DMEXCO, giving advertisers more creative control. Marketers can now supply up to five reference images to direct image generation, while Performance Max is gaining brand guidelines and campaign-level negative keywords by year's end.
Google just integrated its Gemini model into Google Ads, letting marketers build Search campaigns through a chat interface. Simply drop in a landing page URL, and the conversational assistant generates relevant keywords, headlines, and ad copy. Google says small advertisers using the tool are 42% more likely to build campaigns with top ad ratings. It's now in open beta for English advertisers in the US and UK.
Google just rolled out generative AI features in beta to all Performance Max advertisers in the U.S. Marketers can now automatically generate unique headlines, descriptions, and images with simple prompts, alongside in-app background editing. All AI-generated visuals will also carry invisible SynthID watermarks for safety and provenance.
Google just launched an AI-driven creative guidance tool in Google Ads for YouTube campaigns. The system automatically scans videos to check if logos appear in the first five seconds, flags suboptimal aspect ratios, and provides one-click AI voiceovers in 15 languages. Basically, it acts as an automated creative director to boost ad conversions across Shorts and feeds.
Google just announced two new AI-powered ad solutions designed to boost engagement and conversions across its platforms: Demand Gen and Video View campaigns. Demand Gen combines top image and video creative across YouTube, Shorts, Discover, and Gmail with lookalike targeting, while Video View drives up to 40% more views by blending multiple video formats into one campaign. The new campaign types will open for public beta in August.
Google just brought generative AI directly into Google Ads, letting marketers create search campaigns simply by chatting with an assistant. Advertisers only need to provide a landing page, and the AI automatically summarizes the content to generate headlines, keywords, and custom images. Why it matters: Google is cutting campaign setup down to minutes while laying the groundwork for ads inside its new generative search engine.
