Perplexity walks away from ads
Perplexity is officially ditching its plans to run ads inside chatbot answers, pivoting full steam into enterprise sales and subscriptions. The AI search startup plans to aggressively expand its five-person corporate sales team to target professionals like doctors and finance execs, following a 4.7x revenue spike to $200M ARR. Why it matters: Unlike OpenAI's push into ad revenue, Perplexity is betting that users simply won't trust sponsored answers.