Luma AI just revealed its new Ray 2 video model, extending generation limits from 5 seconds to up to a full minute, with outputs ready in as little as 10 seconds. The startup is also bringing its visual models to Amazon Bedrock and tapping AWS custom silicon to slash compute costs.
Luma just introduced Luma Agents, a creative agent platform powered by its new Uni-1 unified multimodal model. The system handles end-to-end ad campaigns across text, images, video, and audio, using an iterative self-critique loop while orchestrating third-party models like Google's Veo 3 and ElevenLabs. It is now rolling out gradually via API.
Luma AI just launched Ray3.14, a major upgrade to its reasoning video model that outputs native 1080p footage. It delivers four times faster generation speeds at one-third of the previous per-second cost, cutting down on flicker and drift so studios can use raw generations directly in production.
Luma AI just unveiled Terminal Velocity Matching (TVM), a single-stage training paradigm that promises a 25x speedup over standard diffusion models when training from scratch. It scales to over 10B parameters and generates high-fidelity images in just four steps instead of the usual 100. Why it matters: it directly tackles the massive inference costs currently weighing down generative media.
Luma AI just teamed up with Adobe to launch its new Ray3 generative video model inside Adobe Firefly. Ray3 delivers realistic 10-second clips, motion trajectory doodling, and claims to self-correct complex prompts. Paid Firefly subscribers get two weeks of unlimited generations.
Luma AI just launched Modify Video, a video-to-video editing tool inside Dream Machine: Ray 2 that reimagines backgrounds, lighting, and characters while locking down original motion, facial expressions, and camera paths. In blind evaluations, Luma claims it consistently beats Runway V2V on temporal consistency and motion retention. It is a huge shortcut for creators who want rapid iterations without reshooting from scratch.
Luma AI just dropped the Ray2 Camera Concepts API, giving developers granular control over cinematic framing and camera movement. It rolls out starting with Motion and Angles concepts, bringing AI video generation one step closer to actual film directing.
Luma AI just introduced Camera Motion Concepts for its Ray2 model, bringing precise and stackable camera control to AI video generation. Unlike traditional fine-tuning or LoRA, Concepts learn from just a few examples and combine via natural language prompts without degrading model quality. The feature is available today inside Dream Machine.
Luma AI just introduced Edit Thread inside DreamMachine to tidy up messy asset workflows. The feature gathers 720p, 1080p, 4K, and audio variants of the same generation into a single unified place. It makes iterating and switching resolutions painless without digging through dozens of exported files.
Luma AI just launched Ray2 image-to-video inside Dream Machine, letting users turn quick hand-drawn doodles and sketches into animated videos. Simply drop in scribbled characters or scenes, and the model animates them into dynamic clips. It is a neat, low-friction shortcut for creators looking to prototype animations straight from raw sketches.
Luma just introduced Inductive Moment Matching (IMM), an open-source pre-training technique designed to replace conventional diffusion models. By taking an inference-first approach and incorporating target timesteps with moment matching, IMM delivers better image quality than diffusion or flow matching while cutting sampling steps by up to 30x.
Luma AI just rolled out a new Video to Audio feature in Dream Machine, letting you add sound to your generated clips. You can create audio with a single click or steer it with text prompts. It's currently in beta and free for all users.
Luma AI just rolled out image-to-video generation powered by Ray 2 inside Dream Machine. Users can drop in virtually any still picture—historical paintings, artifacts, personal photos, or internet memes—and animate them into motion. It is available right now.
Luma AI just released Ray2, its next-gen video model trained with 10x the compute power of Ray1. It brings coherent physics, cinematic camera controls, 1080p output with 4K upscaling, and seamless video extensions up to 30 seconds. It is live now for paid Dream Machine subscribers on web and iOS.
Uber is expanding its contractor model into AI data labeling through a new division called Scaled Solutions. The company is already hiring gig workers across the US, India, and Poland to handle training, testing, and localization tasks for clients like Aurora and Luma AI, turning one of tech's most tedious bottlenecks into its next ride-hailing style marketplace.
Luma AI just expanded its video generator Dream Machine into a full creative platform, introducing a new foundation image model called Photon. The model is reportedly up to 800% faster than comparable tools, arriving alongside a refreshed interface, an iOS mobile app, and a dedicated image API for developers.
Luma AI just launched Hyperfast video generation, boosting Dream Machine v1.6 inference speeds by 10x to deliver full-quality clips in under 20 seconds. The company noted it didn't rely on lighter "turbo" or distilled models, keeping output quality intact. It's live today for all paid subscribers and API customers.
Luma AI just launched the Dream Machine API, giving developers direct programmatic access to build video generation into their own creative apps. In a spicy coincidence, rival Runway announced its own developer API on the exact same day. The generative video battle is officially moving straight into developer workflows.
Luma AI just launched Dream Machine 1.5, upgrading its public video generator just two months after debut. The standout improvement is clean in-video text rendering alongside smarter prompt comprehension for non-English inputs. It generates a 5-second clip in about two minutes, giving creators a practical way to animate titles and dynamic logos.
Luma Labs just rolled out a new Loops feature for its Dream Machine video model, allowing users to generate seamlessly repeating video clips. It makes creating endless motion graphics and animated backgrounds significantly easier without jumping into a video editor.
