OpenAI just released an economic report showing agentic AI adoption is exploding across European businesses, with weekly active SMB users for Codex and ChatGPT Work up over eightfold since May 2026. These autonomous tools now drive more than half of ChatGPT Enterprise output tokens in the region. Why it matters: despite the surge, European frontrunners still generate less than half the tokens of their global frontier peers.
Samsung Electronics just kicked off one of OpenAI’s largest enterprise rollouts ever, bringing ChatGPT Enterprise and Codex to all Korean staff and its global DX division. The company is putting the tools to work across R&D, marketing, and manufacturing. Why it matters: Even non-technical teams will use Codex to automate workflows and build internal tools.
OpenAI just launched new credit usage analytics and updated spend controls for ChatGPT Enterprise. Admins can now break down spend across ChatGPT and Codex by user, product, and model, set custom group limits, and grant individual overrides. Employees can also view their usage and request more budget with context—giving companies a clearer way to rein in AI runaway costs.
OpenAI just struck content deals with Brazil’s Grupo Folha and Grupo UOL to bring their local reporting directly into ChatGPT. Over 900 million weekly active users will now see news summaries complete with attribution and direct links. In exchange, both publishers gain access to Codex, ChatGPT Enterprise, and APIs to develop internal and reader-facing tools.
OpenAI just rolled out pay-as-you-go Codex-only seats for ChatGPT Business and Enterprise teams, removing fixed seat fees and rate limits in favor of pure token-based billing. It also cut the annual price of ChatGPT Business seats from $25 to $20, backed by up to $500 in starter credits. Why it matters: It gives engineering teams an easy, low-risk way to pilot coding agents without committing to full subscriptions.
BBVA just expanded its partnership with OpenAI to roll out ChatGPT Enterprise to all 120,000 employees across 25 countries. The deployment represents a 10x scale-up following pilots where staff saved nearly three hours per week, with the bank also exploring ways to let retail customers interact with banking services directly through ChatGPT.
OpenAI just partnered with Deutsche Telekom to bring privacy-first, multilingual AI tools to European users starting in 2026. The telecom giant will also deploy ChatGPT Enterprise across its entire workforce to upgrade customer care and automate network operations.
OpenAI just released its enterprise AI report, showing a massive shift from simple chat to deeply integrated workflows. Over the past year, weekly messages in ChatGPT Enterprise grew roughly 8x, while reasoning token consumption surged 320x per organization. Crucially, 75% of surveyed workers report improved speed or quality, saving 40 to 60 minutes daily.
OpenAI just partnered with Accenture to deploy ChatGPT Enterprise across tens of thousands of consultants and launch a joint client program. The consulting giant will use tools like OpenAI's AgentKit to help corporate clients build and deploy custom AI agents across finance, HR, and supply chain operations.
OpenAI just expanded data residency options for ChatGPT Enterprise, Edu, and API customers across 10 regions, including the US, Europe, Japan, and Singapore. Eligible organizations can now store customer content like chats and files locally at rest. Why it matters: Strict data sovereignty has long been a roadblock for enterprise AI adoption, and OpenAI is removing that barrier.
OpenAI just announced a major retail partnership with Target, bringing a dedicated shopping app directly inside ChatGPT starting next week in beta. Shoppers can ask for party or gift ideas, assemble a multi-item cart, and check out for Drive Up or delivery without leaving the chat. Target also rolled out ChatGPT Enterprise across its headquarters for 18,000 employees. Why it matters: This moves conversational AI from research into full-funnel commercial transactions.
OpenAI just landed an Emerging Leader spot in Gartner's latest generative AI guide, backing it up with massive enterprise growth. The company now serves over 1 million business customers, fueled by 800 million weekly active ChatGPT users driving a 9x year-over-year leap in enterprise seats. Why it matters: grassroots adoption by everyday employees is turning ChatGPT into default corporate infrastructure.
OpenAI just recruited Samsung and SK into its massive Stargate infrastructure push to lock down critical memory supplies and build data centers in Korea. The partnership targets 900,000 DRAM wafer starts per month to power frontier models, alongside new regional data center builds. Why it matters: High-bandwidth memory is the ultimate AI bottleneck, and locking in the world's two largest memory giants gives OpenAI an unmatched hardware pipeline.
OpenAI just partnered with the U.S. General Services Administration to offer ChatGPT Enterprise to the entire federal executive workforce for just $1 per agency for the next year. Participating agencies also get 60 days of unlimited access to features like Deep Research, with enterprise-grade data privacy that excludes government inputs from model training.
Mattel just partnered with OpenAI to bring AI-powered experiences to iconic franchises like Barbie and Hot Wheels. Mattel is also deploying ChatGPT Enterprise internally for creative design, with the duo's first co-developed product set to debut later this year.
OpenAI just launched at-rest data residency across Japan, India, Singapore, and South Korea for ChatGPT Enterprise, Edu, and API customers. The update lets organizations store user chats, prompts, and uploaded files directly in their local region. Why it matters: It removes a major compliance barrier for Asian enterprises and public institutions bound by strict data sovereignty laws.
OpenAI just struck a strategic partnership with Guardian Media Group to bring the publisher's reporting to ChatGPT's 300 million weekly users. Queries will now return extended summaries with direct attribution and links to the original articles, while The Guardian rolls out ChatGPT Enterprise across its newsroom and operations.
Biotech firm Genmab just expanded ChatGPT Enterprise across its entire organization, issuing over 2,000 licenses under its "AI Everywhere" initiative. Teams built over 100 custom GPTs to draft clinical trial documents and translate research, reporting an average time savings of 3.5 hours weekly. Why it matters: It shows frontier LLMs moving past generic productivity into complex, regulated biotech workflows.
OpenAI just revealed updates on its Cybersecurity Grant Program, highlighting sponsored research across UC Berkeley, Dartmouth, and MIT after receiving over 600 applications. The projects focus on countering prompt injections, patching code vulnerabilities, and building autonomous defense agents. OpenAI is also expanding its support by granting free ChatGPT Team and Enterprise tiers to cybersecurity researchers.
OpenAI just launched OpenAI for Nonprofits, offering discounted rates of up to 75% on ChatGPT Business and Enterprise plans. The initiative aims to help resource-strapped organizations draft grant proposals, analyze data, and expand their social impact with dedicated workspace tools and strict privacy standards.
