Samsung equips global workforce with ChatGPT and Codex

If you thought enterprise AI adoption was still stuck in pilot programs and marketing slides, Samsung just flipped the switch at a massive scale.

OpenAI announced that Samsung Electronics is rolling out ChatGPT Enterprise and Codex to all of its employees in Korea, as well as every employee worldwide in its Device eXperience (DX) division. OpenAI calls it one of its largest enterprise deployments ever.

Non-engineers are building software now

This isn't a cautious pilot for a handful of internal test groups. Samsung is plugging OpenAI's tools directly into its day-to-day operations across R&D, manufacturing, product development, and corporate functions.

While employees are using ChatGPT Enterprise for research, documentation, and data analysis behind enterprise security guards, the real twist is how Codex is being used. Originally launched as an AI assistant for writing and debugging code, Codex is now being handed to non-technical teams.

Marketers and operations staff are using Codex to turn plain ideas into internal dashboards, working websites, and automated pipelines without waiting on an IT ticket. Codex now sees over 5 million weekly users globally, and OpenAI says Codex weekly active users in Korea have exploded by nearly 800% since February 1, 2026.

From supplying memory chips to running the models

Samsung and OpenAI already had a cozy relationship, but it used to look very different. Samsung is a key supplier of advanced memory semiconductors for OpenAI's next-gen computing infrastructure.

By deploying ChatGPT and Codex company-wide, the partnership moves from supplying silicon to rewiring how Samsung's human workforce actually operates. Harrison Kim, General Manager of OpenAI Korea, called the rollout historic, noting that Samsung is treating AI as an essential platform rather than a siloed experiment.

OpenAI's footprint in South Korea is compounding fast. Seoul National University recently rolled out ChatGPT Edu to all 47,000 students and staff, KakaoTalk brought ChatGPT into its group chats, and major domestic players like LG Electronics, Krafton, and Toss are all running on OpenAI's stack.

Why it matters

We think this rollout shatters the wait-and-see hesitation that has kept traditional enterprise giants on the fence. When a company as paranoid about proprietary hardware blueprints as Samsung gives ChatGPT Enterprise the green light for its manufacturing and R&D ranks, the "data security" excuse for avoiding AI starts to crumble for everyone else.

Codex's expansion into non-technical teams is the real signal here. In our view, the bottleneck of corporate productivity has always been waiting for technical teams to build internal tooling. If regular staff can now spin up functional automations and internal software on the fly, it fundamentally changes how enterprise workflows get built.

The obvious risk is sprawl: governance, security auditing of machine-generated internal tools, and heavy vendor lock-in with OpenAI will be real headaches down the line. But as far as enterprise validation goes, OpenAI just secured its biggest vote of confidence to date.