Snapchat just rolled out Sponsored AI Lenses, a new advertising format powered by Snap's proprietary generative AI. Instead of building complex 3D assets or VFX, brands can now transport users' selfies into up to 10 preset generative scenes. Early tests with Uber and Tinder show users spend significantly more time playing with these AI-driven ads than standard sponsored lenses.
Tinder just rolled out The Game Game, an OpenAI-powered mini-game where users practice flirting with AI personas using voice. After simulating meet-cute scenarios, the app scores your charm on a three-point flame scale and offers conversational tips. It is currently a limited-time test for iOS users in the U.S.
Tinder is testing an AI feature that scans your photo album and automatically picks the five best shots to represent you on your dating profile. Match Group CEO Bernard Kim explained the tool aims to take the stress and awkwardness out of profile creation. The feature is currently in testing alongside plans for AI-assisted bios.
Tinder just upgraded its Photo Verification feature, ditching static photo poses for AI-powered video selfies. The new system uses 3D facial mapping to ensure users are real and match their profile pictures, directly countering the rise of AI-generated personas. Even existing blue-check users will need to re-verify on camera to keep their badges.
