Pinterest just launched Beauty Guides, an AI tool that translates saved hair and nail Pins into ready-to-use salon action plans. It decodes visual inspiration into exact stylist terminology like "balayage" or "root melt," complete with estimated salon times, price ranges, and maintenance advice.
Pinterest just introduced a suite of AI-powered tools ahead of Cannes Lions, including Business Assistant for Ads Manager, a standardized Model Context Protocol (MCP) integration, and an experimental visual app called Ask Pinterest. In testing, its new creative selection model boosted clicks by 7.5%. Why it matters: Pinterest is leveraging its unique Taste Graph to anchor conversational discovery in user taste and purchase intent.
Pinterest just launched new feed controls that let users dial back the amount of AI-generated images they see. Pinners can now restrict generative AI content across heavy-hit categories like art, beauty, fashion, and home decor under recommendation settings. It is a much-needed move to protect the platform's core identity after months of user complaints over synthetic filler.
Pinterest just rolled out official labels for AI-generated images across the entire platform. Instead of relying on user honor systems, the app uses IPTC metadata and custom classifiers to tag content with an "AI modified" badge. Users will also soon get a "see fewer" option to filter out AI posts from art and beauty feeds.
Pinterest just launched generative AI features inside its Performance+ ad suite, letting advertisers turn plain white product shots into lifestyle imagery. In early tests with Walgreens, the AI backgrounds delivered a 55% jump in clickthrough rates while cutting campaign setup inputs in half.
