Adobe just launched its Firefly generative AI app on iPhone and Android, bringing text-to-image, text-to-video, and Generative Fill to mobile devices. The app even lets users tap into third-party models like Google's Imagen and Veo, with all projects automatically syncing back to Creative Cloud desktop and web workflows.
Adobe leadership just doubled down on generative AI, telling The Verge that creators refusing the tech simply won't succeed in this new landscape. Executives confirmed they have no plans to release non-AI software versions, brushing off creative backlash because tools like Firefly represent the company's most rapidly adopted releases ever.
Adobe just launched Firefly generative AI capabilities across all Creative Cloud apps, bringing Photoshop's Generative Fill and other beta tools to general availability. The company also introduced a monthly Generative Credits model and announced subscription price increases taking effect November 1. Generative AI is now officially embedded into professional creative workflows, but users will have to pay for the compute.
Adobe just announced that its Firefly generative AI is expanding to Creative Cloud video and audio apps. While it cannot generate videos from scratch yet, users will soon be able to color grade clips with simple text prompts, generate background audio, and automatically turn scripts into storyboards.
Adobe just faced backlash after users realized Creative Cloud turns on a "content analysis" program by default. The company clarified that it doesn't use customer cloud data to train experimental generative AI features, but it does train general feature algorithms—and privacy-conscious users should opt out.
