OpenAI brings interactive apps inside ChatGPT
OpenAI just rolled out interactive third-party apps directly inside ChatGPT alongside a preview of its open-source Apps SDK built on MCP. Users can now summon services like Spotify, Canva, and Figma mid-chat to view interactive playlists, slides, and listings, giving developers a direct path to reach over 800 million users. The feature is available today outside the EU, UK, and Switzerland.