Amazon just made Nova Premier generally available in Bedrock, marking its most capable multimodal foundation model to date. It features a one million token context window for complex multistep reasoning, and functions as a teacher model to distill advanced performance into smaller, cheaper Nova models.
Amazon just upgraded its Nova Reel AI video model to version 1.1, doubling max clip duration to two minutes. The update adds a new Multi-shot feature that keeps visual styles consistent across sequences, plus a manual mode to direct up to 20 shots using a single reference image and prompt.
AWS just unveiled Ocelot, a prototype quantum computing chip that cuts error correction costs by up to 90%. Built around 'cat qubits' that naturally suppress environmental noise, the microchip integrates correction hardware from the ground up. AWS researchers say the architecture could speed up the timeline to practical fault-tolerant quantum computing by up to five years.
Hugging Face just made 83 popular open models available directly within Amazon Bedrock Marketplace. The models are managed via SageMaker JumpStart under the hood, allowing developers to plug open weights into Bedrock features like Agents, Knowledge Bases, and Guardrails with standard Bedrock API calls.
Apple just confirmed it uses Amazon's Inferentia and Graviton chips for services like search, delivering a 40% efficiency boost. The company is now evaluating AWS's new Trainium2 chips to pretrain models like Apple Intelligence, eyeing up to a 50% efficiency gain and signaling alternatives to Nvidia's pricey dominance.
Amazon just unveiled Amazon Nova, its new lineup of foundation models spanning text, multimodal reasoning, and image/video generation. Available in Amazon Bedrock, the Micro, Lite, and Pro models claim to be the fastest in their classes while slashing costs by at least 75%.
AWS just rolled out new generative AI features for Amazon Connect, its cloud contact center service. The update brings dynamic self-service to Amazon Q in Connect without requiring code, alongside customizable guardrails and automated agent evaluations. Fujitsu and Priceline are already among the early adopters.
Amazon just poured another $4 billion into Anthropic, bringing its total investment to $8 billion. Under the expanded partnership, Anthropic will use AWS's custom Trainium and Inferentia chips to train and deploy its largest models, while AWS customers get early access to fine-tune Claude on their own data. Amazon remains a minority investor without a board seat.
Stable Diffusion 3.5 Large is now available on Amazon SageMaker JumpStart, bringing the 8-billion-parameter text-to-image model directly to enterprise cloud setups. It generates 1-megapixel images across multiple styles and deploys securely inside your VPC to protect proprietary data.
Amazon just launched Project Amelia, an AI business assistant built on AWS Bedrock to help sellers manage and grow their stores. Beta users in the U.S. can query sales metrics and customer traffic in plain English, with automated troubleshooting and task execution coming down the road.
Amazon just launched Enhance My Listing, a new generative AI tool powered by Amazon Bedrock that helps sellers automatically refresh and optimize existing product pages. It analyzes current shopping trends to suggest improved titles, bullet points, and missing details, letting merchants accept or decline changes with one click. It is currently rolling out to select U.S. sellers.
Amazon just launched Titan Image Generator v2 on AWS Bedrock. The upgraded model adds reference-image guidance, background removal, color palette conditioning, and intelligent foreground segmentation to keep brand visuals consistent. AWS also maintains its copyright indemnification policy for enterprise users.
Amazon Music just rolled out Topics, an AWS-powered feature that uses AI to analyze podcast transcripts and descriptions to generate clickable subject tags. Tapping a tag lets listeners jump straight to other episodes across shows discussing the same subject. Why it matters: It turns hours of conversational audio into searchable, cross-show threads so you can follow ideas instead of just feeds.
Amazon just completed its $4B commitment to Anthropic by injecting another $2.75B into the Claude maker. The deal requires Anthropic to rely on AWS and Amazon's custom chips, tightening the cloud giant's grip in the generative AI race against Microsoft and OpenAI.
Amazon just launched its Titan Image Generator for enterprise developers via AWS Bedrock. The model creates studio-quality images, swaps backgrounds, and automatically embeds invisible watermarks that survive cropping and compression. To sweeten the deal for cautious enterprises, Amazon is also offering full copyright indemnity.
AWS just launched Amazon Q, a generative AI assistant specifically tailored to enterprise data, systems, and AWS developer workflows. It handles everything from drafting code to diagnosing EC2 network errors while strictly respecting role-based permissions, and AWS won't use customer data to train underlying models. Why it matters: Cloud giants are finally addressing the enterprise security fears that have kept teams from adopting generative AI at work.
AWS just upgraded its Amazon Transcribe speech-to-text platform with a foundation model trained on millions of hours of unlabeled audio. The update expands coverage from 39 to 100 spoken languages, improves accuracy by 20 to 50 percent, and auto-summarizes customer service calls.
Amazon just officially launched Amazon Bedrock, opening up its fully managed platform that brings leading foundation models from Anthropic, Meta, and others into a single API. Alongside the rollout, AWS made its Titan Embeddings model available for enterprise search and RAG workflows, and previewed private codebase customization for CodeWhisperer.
Amazon just agreed to invest up to $4 billion into Anthropic, taking a minority stake in the Claude maker. As part of the massive deal, Anthropic will make AWS its primary cloud provider and use Amazon's Trainium and Inferentia chips to train and deploy future models, while expanding enterprise access to Claude 2 via Amazon Bedrock.
Amazon CEO Andy Jassy just told investors that "every single one" of the company's businesses has multiple generative AI projects underway. From AWS and retail to ads and Alexa, Jassy confirmed the technology is now central to their strategy. Why it matters: Amazon is making sure every division catches up to the AI boom, with big upgrades likely coming to Alexa and search soon.
