Meta's quirky AI personas are coming next month
Meta is preparing to launch AI chatbots with distinct personalities across Instagram and Facebook as soon as next month. Powered by its LLaMA models, the characters reportedly range from a Lincoln impersonator to a chill surfer offering travel advice. Why it matters: The interactive characters aim to fend off TikTok, prove Meta's generative AI chops, and capture rich user interest data for ad targeting.