DeepMind gets cinematic with A24
Google DeepMind just announced a first-of-its-kind research partnership with indie movie powerhouse A24, embedding its tech directly into filmmakers' creative workflows. Rather than handing creators off-the-shelf models, the deal lets directors and artists guide DeepMind's tool development from the ground up—backed by a fresh investment from Google. Why it matters: It is a rare push toward tech labs building creative AI hand-in-hand with top Hollywood storytellers.