Microsoft just launched MAI-Image-2.6, a new image generation and editing model that pulls real-time web context to ground visual details. It brings granular control over composition and styles for creative workflows, alongside a lighter Flash model that delivers production quality at less than half the price.
Stability AI just launched Stable Audio 2.5, an enterprise-grade audio generation model capable of pumping out 3-minute tracks in under two seconds. Built on fully licensed datasets for commercial safety, it introduces audio inpainting and dynamic song structures to help brands craft customized sound identities at scale.
Stability AI just launched Stability AI Solutions, a suite of custom generative AI workflows built specifically for enterprise creative and marketing teams. The rollout includes tools to turn single product shots into multi-scene visuals, enforce strict brand styling, and build custom digital twins with IP licensing. It supports on-premise and API deployment, complete with enterprise indemnification, and is already integrated into WPP Open.
TikTok just expanded its Symphony AI suite with text-to-video and image-to-video tools that turn static product shots into five-second branded clips. Instead of keeping the tech locked inside its own app, TikTok is integrating the features directly into Adobe Express and WPP Open, giving agency creatives an automated shortcut for ad production.
Stability AI just scored a strategic investment and partnership with advertising titan WPP. The deal will plug Stability’s multimodal models for image, video, 3D, and audio directly into WPP’s AI operating system, WPP Open. Why it matters: It gives Stability a massive enterprise testing ground and validates its commercial push under new leadership.
NVIDIA CEO Jensen Huang told Cannes Lions attendees that generative AI will augment, not replace, human creativity across text, 3D, and video. Through a partnership with ad giant WPP, NVIDIA is building an AI content engine to produce personalized marketing assets at scale. Why it matters: The $700B digital ad market is moving from retrieving a few static ads to generating billions of tailored variations on the fly.
