Target is bringing full shopping carts to ChatGPT
OpenAI just announced a major retail partnership with Target, bringing a dedicated shopping app directly inside ChatGPT starting next week in beta. Shoppers can ask for party or gift ideas, assemble a multi-item cart, and check out for Drive Up or delivery without leaving the chat. Target also rolled out ChatGPT Enterprise across its headquarters for 18,000 employees. Why it matters: This moves conversational AI from research into full-funnel commercial transactions.