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Taco Bell

Company2 stories

  1. IndustryReach 38

    Fast food chains rethink AI drive-thrus after viral trolling

    Fast-food giants Taco Bell and McDonald's are overhauling their drive-thru AI strategies after embarrassing glitches and pranks, including a viral order of 18,000 cups of water. McDonald's dropped IBM for Google Cloud's voice models, while Taco Bell plans to let human workers take over during rush hours. Why it matters: Even after early setbacks, chains are doubling down on voice AI to relieve overworked staff.

  2. IndustryReach 39

    Taco Bell's drive-thru AI is expanding

    Yum! Brands just announced plans to expand its "Voice AI" ordering system to hundreds of Taco Bell drive-thrus in the US by the end of 2024. The tech has been tested across 100+ stores for two years to cut wait times and ease worker workload. Why it matters: While McDonald's recently retreated from drive-thru AI tests, Yum! is aggressively pushing forward.