Snapchat lets brands build immersive ad lenses with generative AI
Snapchat just rolled out Sponsored AI Lenses, a new advertising format powered by Snap's proprietary generative AI. Instead of building complex 3D assets or VFX, brands can now transport users' selfies into up to 10 preset generative scenes. Early tests with Uber and Tinder show users spend significantly more time playing with these AI-driven ads than standard sponsored lenses.