OpenAI brings conversational ads and AI agents to ChatGPT
OpenAI just expanded its ChatGPT advertising platform with Sponsored Agents, letting users chat directly with a brand's AI agent after clicking an ad. Advertisers can now build campaigns using simple natural-language prompts in ChatGPT Work and get AI-generated copy suggestions. Native integrations with HubSpot and Shopify also bring campaign management directly into merchants' existing workflows.