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Sora 2

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  1. Generative mediaReach 41

    OpenAI upgrades Video API with Sora 2 custom characters and 20s clips

    OpenAI just updated its Video API with new capabilities powered by Sora 2. Developers can now generate clips up to 20 seconds, insert custom characters and objects, export in 16:9 or 9:16 aspect ratios, extend scenes, and run batch generation jobs. It gives developers significantly more control when building video products.

  2. IndustryReach 39

    OpenAI loses the 'Cameo' name for Sora

    A federal judge just ordered OpenAI to stop using the name "Cameo" across its products, ruling in favor of the celebrity video platform. OpenAI had used the moniker for a Sora feature that lets users insert digital likenesses of themselves into AI videos. The court found the term caused genuine user confusion and rejected OpenAI's claim that it was purely descriptive, though OpenAI had already quietly rebranded the tool to "Characters."

  3. IndustryReach 39

    Netflix goes all-in on generative AI for filmmaking

    Netflix just told investors it is leaning heavily into generative AI, using the technology for special effects, de-aging actors, and pre-production design. CEO Ted Sarandos made it clear that AI is strictly an efficiency tool for artists rather than a replacement for human storytelling, insisting the studio is not worried about losing the human touch.

  4. IndustryReach 41

    Bryan Cranston caught Sora cloning him, and OpenAI apologized

    OpenAI just issued a joint apology after Sora 2 generated unauthorized deepfakes of Breaking Bad star Bryan Cranston, including one posing with Michael Jackson. The company promised to strengthen guardrails around voice and likeness opt-ins, while SAG-AFTRA is using the incident to push for federal anti-cloning legislation.

  5. Generative mediaReach 40

    OpenAI stretches Sora 2 to 25 seconds

    OpenAI just leveled up Sora 2 with a new Storyboards feature on the web for Pro subscribers. The update also extends video generation limits across the board: all users can now generate up to 15-second clips on mobile and web, while Pro users on the web can push that to 25 seconds. It makes multi-shot storytelling with AI far more practical.

  6. IndustryReach 35

    Swifties accuse Taylor Swift and Google of using AI in promo hunt

    Taylor Swift fans are turning detective after an online Google scavenger hunt for her upcoming album revealed promotional videos that look noticeably AI-generated. The backlash is growing as speculation swirls that Google quietly used its Veo 3 video tech for the stunt. Google has yet to comment, but fans are far from impressed.

  7. IndustryReach 36

    MrBeast warns AI video is coming for creators' jobs

    Top YouTube creator MrBeast just voiced serious concerns about AI's impact on content creators, calling it "scary times" as AI video threatens millions of livelihoods. The warning follows OpenAI's viral launch of its Sora 2 mobile app. If the world's highest-earning creator is publicly questioning the future of video making, smaller creators have every reason to be terrified.

  8. Generative mediaReach 44

    OpenAI drops Sora 2 with synchronized audio and a new social app

    OpenAI just launched Sora 2, its flagship video and audio generation model capable of accurately modeling physical laws and generating synced soundscapes and speech. Alongside the model comes a new invite-only Sora iOS app featuring "characters," letting you drop yourself into generated scenes and remix clips with friends.

  9. AI toolsReach 34

    ChatGPT tests personality modes: Cynic, Robot, and study tutor

    OpenAI is rolling out new personality presets for ChatGPT, letting users switch tone between a direct "Robot," a sarcastic "Cynic," and a supportive "Listener." A guided "Study Together" homework mode is also rolling out, while backend clues point to Sora 2 and GPT-5 testing ahead of DevDay.