Claude just passed ChatGPT with marketers
Social Media Examiner's 2026 report reveals that 73% of marketers now use AI daily, up from 37% two years ago. Most notably, Claude has surged from an 18% user base to 65% and unseated ChatGPT as marketers' most important platform (42% vs. 39%). Meanwhile, 53% of marketers are now paying for AI tools out of their own pockets.