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  1. IndustryReach 42

    Nadella shuts down plan to make AI agents addictive

    Microsoft CEO Satya Nadella just rebuked an internal memo advocating to make users "addicted" to Scout, the company's new AI agent. Nadella told roughly 50 top AI engineers that addiction is "absolutely a non goal," suggesting the author might want to work elsewhere. The swift pushback draws a hard line between sticky enterprise software and predatory engagement tactics.