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Rufus

Product2 stories

  1. AI toolsReach 53

    Amazon combines Rufus and Alexa+ into an agentic shopping assistant

    Amazon just launched Alexa for Shopping, merging its Rufus shopping assistant with Alexa+'s cross-device memory into a single AI agent. The new tool lets shoppers ask direct questions in the main search bar, view up to a year of price history, automate recurring reorders, and complete off-site purchases via Buy for Me. It is free for all U.S. customers with no Prime membership required.

  2. AI toolsReach 36

    Amazon puts an AI shopping buddy in your pocket

    Amazon just launched Rufus, a generative AI shopping assistant built directly into its mobile app. Powered by an internal LLM trained on Amazon's product catalog and web data, it handles product comparisons, recommendations, and buying queries via voice or text. It is rolling out to select U.S. beta users first with no ads at launch.