ChatGPT referral traffic jumps 25x, but news sites are still bleeding
ChatGPT referrals to news publishers have surged past 25 million in 2025—up over 25x from under 1 million a year earlier, according to Similarweb. But with organic search traffic plunging from over 2.3 billion visits to under 1.7 billion as Google's AI answers take over, the bump is hardly enough to offset publisher losses.