Metaphysic just launched Metaphysic Pro, a new platform designed to help actors create and manage their own AI-generated likeness and voice data. Early adopters include Tom Hanks and Anne Hathaway. Why it matters: As Hollywood strikes over AI rights, performers are actively looking for ways to lock down their consent and get paid when their digital twins work.
Celebrities are striking deals with AI startups like Metaphysic and Soul Machines to license their own digital doubles for brand marketing. Instead of fighting unauthorized deepfakes, stars like Neymar and Eva Herzigova can appear in campaigns, de-age decades, or walk virtual runways without ever showing up on set.
Metaphysic just announced that its new Metaphysic Live tool will de-age Tom Hanks and Robin Wright in Robert Zemeckis’ upcoming film Here. The generative AI tool creates photorealistic face swaps and de-aging in real time on set, bypassing traditional VFX compositing and letting actors see their younger selves as they perform.
