Jasper just launched an AI knowledge layer featuring Brand IQ and Marketing IQ at Web Summit, built specifically for enterprise marketing teams. The technology embeds brand guidelines directly into models across text and visuals to automatically ensure brand compliance, while integrating built-in best practices like search optimization. Why it matters: It stops generic LLMs from drifting off-brand without requiring endless manual reviews.
AI marketing copilot Jasper just acquired image platform Clipdrop from Stability AI, closing the deal on February 20. The Paris-based team joins Jasper immediately to spearhead multimodal research. Enterprise clients get instant access via the Jasper API, while the standalone consumer app stays live.
Stability AI CEO Emad Mostaque just pushed back against acquisition rumors, stating the company has never reached out to anyone to be acquired. Mostaque highlighted that the startup maintains simple governance, works with multiple strategic partners with more announcements ahead, and gave shoutouts to Jasper and Cohere.
Jasper just rolled out Jasper Chat, a conversational interface designed to make generating marketing copy as simple as messaging an assistant. Users can request blog posts, generate ad copy, and refine tone across multi-turn chats instead of engineering complex prompts. Why it matters: It lowers the learning curve for business teams, rolling out immediately to Boss Mode and Business tier subscribers.
