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Fire TV

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  1. AI toolsReach 35

    Amazon's Alexa Plus will find that exact movie scene you're thinking of

    Amazon just rolled out an AI-powered Alexa Plus feature on Fire TV that lets you jump straight to specific movie moments simply by describing them. Powered by Amazon Nova and Anthropic’s Claude, it tracks down scenes via quotes or character details without needing manual scrubbing or even the movie title. Why it matters: It turns messy memory into an instant remote control, keeping viewers from abandoning their TVs for YouTube clips.

  2. IndustryReach 50

    Amazon adds Alexa+ to new Fire TV lineup

    Amazon just announced an updated Fire TV hardware lineup powered by Alexa+, ranging from a $40 4K Stick to flagship Omni QLED models. The conversational assistant lets viewers search across streaming apps, jump straight to specific movie scenes, and pull up real-time sports stats. Devices ship next month.

  3. AI toolsReach 31

    Amazon puts AI in charge of Prime Video recommendations

    Amazon is testing a new Prime Video feature called "AI Topics" that replaces traditional recommendation algorithms with AI-generated thematic categories. Instead of generic genres, viewers get tailored suggestions like fantasy quests or character journeys, with options to keep refining results. It is currently rolling out to select living room devices like Fire TV in the US.

  4. Generative mediaReach 34

    Amazon's Fire TVs can now paint your dream wallpapers

    Amazon just rolled out an AI Art feature to select Fire TV devices in the US, turning the big screen into a customizable canvas. Powered by Amazon's fine-tuned Titan Image Generator, users can simply ask Alexa to generate up to four tailored images in styles like watercolor or pixel art, and set their favorite directly as the ambient background.

  5. IndustryReach 39

    Amazon cuts hundreds of Alexa jobs to double down on generative AI

    Amazon just announced it is laying off hundreds of employees in its Alexa and Fire TV unit to refocus resources on generative AI. An internal memo stated the cuts span the U.S., Canada, and India, as the company prioritizes smarter conversational features over legacy smart-assistant investments.

  6. AI toolsReach 33

    Amazon brings conversational generative AI search to Fire TV

    Amazon just announced a generative AI upgrade for Fire TV voice search alongside new streaming sticks. Users can now skip rigid commands and ask Alexa open-ended queries like "action movies with car chases" or "comedies for a rainy day." The AI search rolls out in the U.S. later this year, making couch-side discovery feel like a real conversation.