Meta just launched dedicated Facebook and Instagram profiles for 28 unique AI characters, using famous public figures to give them recognizable faces. U.S. beta users can follow these accounts and chat with them directly through Messenger or Instagram DMs, with all AI-made images clearly watermarked.
Meta CEO Mark Zuckerberg is kicking off Connect today, putting AI chatbots and the Quest 3 headset front and center. The new conversational tools aim to shore up user engagement across Facebook and Instagram amid fierce competition from TikTok. It marks Meta's clearest push yet to embed generative AI into its core social apps.
Meta is preparing to launch AI chatbots with distinct personalities across Instagram and Facebook as soon as next month. Powered by its LLaMA models, the characters reportedly range from a Lincoln impersonator to a chill surfer offering travel advice. Why it matters: The interactive characters aim to fend off TikTok, prove Meta's generative AI chops, and capture rich user interest data for ad targeting.
UK finance expert Martin Lewis just sounded the alarm over an AI deepfake video circulating on Facebook that clones his likeness and voice to promote an investment scam. Lewis called the development terrifying and demanded regulatory crackdowns on big tech ad platforms, while Meta stated it proactively removed the offending videos.
Meta just published 22 "system cards" explaining how AI algorithms rank content across Facebook and Instagram. The cards break down predictive models and ranking signals used in Feed, Stories, and Reels, alongside expanded controls for users to tune recommendations. Why it matters: It offers a rare peek inside the recommendation engines driving global social media.
The EU just urged tech giants including Google and Facebook to immediately start labeling AI-generated text and images to combat online disinformation. Regulators want tags noticeable enough that users scrolling by instantly know "the robot is talking," while also warning Twitter that defying incoming digital laws could trigger fines up to 6% of global turnover.
Meta CEO Mark Zuckerberg just announced that generative AI will touch every single one of the company's products. Meta is testing chat agents for WhatsApp and Messenger alongside visual creation tools for Instagram, with plans to roll out features in the coming months. The goal is to bring helpful AI assistants to regular users and businesses at scale.
