Meta gives its 28 new AI characters their own social profiles

Imagine scrolling through Instagram, spotting a familiar celebrity, and finding out their profile says they are actually a dungeon master, an amateur chef, or a private detective ready to chat 24/7 in your DMs.

That is essentially what Meta just rolled out at its Connect event. The company launched dedicated Facebook and Instagram profiles for 28 distinct AI characters, each built with its own personality and niche interests.

Instead of keeping chatbots locked inside a sterile search bar, Meta is giving them social media handles and letting them live alongside human creators.

Familiar faces playing fictional roles

If the profile pictures look striking, that is intentional. Meta partnered with several well-known public figures to embody these digital personalities.

However, Meta made it clear that these familiar faces represent the fictional characters, not the celebrities themselves. You are not talking to the star, but rather an AI persona wearing their digital face.

Meta directly manages the public content posted to these feeds. Whenever an image is created using artificial intelligence, the post includes the hashtag #ImaginedWithAI and carries a visible watermark in the lower-left corner to keep things transparent.

The lineup covers everything from quirky concepts like Alvin the Alien and Bob the Robot to literary figures like Jane Austen, alongside practical personas focused on fitness, gaming, and crafts.

Sliding into an AI's DMs

Following these accounts is only half the experience. The real push is turning them into conversational partners.

U.S. users enrolled in the beta can message these AI characters directly from their profiles using Instagram Direct or Messenger. The replies you get back are powered entirely by Meta's in-house AI technology.

The goal is to give users someone tailored to their specific hobbies to bounce ideas off of, ask questions, or just chat with casually whenever boredom strikes.

Why it matters

While OpenAI and Google treat AI primarily as productivity co-pilots, Meta is treating it as entertainment and social glue. We think this is a clever play that leans directly into Meta's core advantage: the social graph.

For everyday users, this removes the friction of adopting AI. You do not need to learn prompt engineering or open a dedicated workspace app. You just follow an account and send a DM, exactly like you do with friends.

For Meta, it solves the constant hunger for platform engagement. Deploying 28 hyper-specialized characters that never sleep, constantly generate media, and reply instantly is an easy way to inflate time spent across its app family.

That said, the approach carries obvious risks. Slapping watermarks on posts helps, but using real celebrity faces for synthetic personalities creates a slippery slope for parasocial confusion. Meta is blurring the line between influencer culture and synthetic companionship, and keeping users from feeling misled will be a tricky balancing act.