Instagram just added an AI-powered creative assistant to its standalone Edits app to guide creators on how to beat the algorithm. By pulling historical account data like retention, views, and shares, the bot explains why specific videos flopped and suggests trending tracks, hooks, and scripts. It's free up to a cap, with heavier use locked behind Meta One.
Meta just previewed an upcoming AI assistant and a desktop version for its video-editing app Edits to challenge CapCut. The assistant taps into creators' Instagram analytics to brainstorm video ideas and recommend trending audio, while desktop support brings larger screens and cross-device sync. A new Beta tab for experimental features and expanded audience insights also roll out today.
Meta just rolled out generative AI video editing across the Meta AI app, Meta.AI website, and Edits app. Users in the US and over a dozen countries can choose from over 50 preset prompts to transform 10 seconds of video into comic styles or video games for free. Meta says the tool was inspired by its Movie Gen research, with custom text prompts coming later this year.
