Spotify launches in-house agency, tests AI voiceover ads
Spotify just launched Creative Lab, its first in-house creative agency, and started testing generative AI-powered voiceover ads. The streaming giant is building a new tool called Quick Audio inside Spotify Ads Manager, allowing brands to auto-generate scripts and voiceovers with AI. Why it matters: With 615 million listeners, Spotify is lowering the barrier for audio advertising so any brand can spin up a campaign fast.