OpenAI just expanded ChatGPT Ads to 26 new markets, pushing global availability to 89 countries. More than 100,000 advertisers have launched campaigns since the ad tier launched eight months ago. Sponsored spots remain confined to Free and Go tiers, leaving paid Plus and Pro accounts untouched. OpenAI reaffirmed that chat history will never be shared with advertisers.
OpenAI just pulled back the curtain on the LLM-powered ad architecture powering ChatGPT, which crossed a $1 billion annualized run rate in under 200 days. Instead of relying on traditional keyword triggers, it uses a custom post-trained LLM orchestrator running tool calls in an agentic loop across multi-turn sessions—completely isolated from organic answer generation to prevent bias.
OpenAI just launched a visual ad format inside ChatGPT, rolling out testing later this month to Free and Go users in the US during image generation. The company is pairing the ad units with major attribution integrations like AppsFlyer and LiveRamp, emphasizing that sponsored placements remain separate from generated images and won't influence chatbot answers.
OpenAI just announced that ChatGPT Ads reached a $1 billion annualized revenue run rate in under 200 days, powered by tens of thousands of advertisers across more than 40 countries. Starting today, self-service ads via Ads Manager are expanding to India, Europe, the Middle East, and North Africa. With weekly active users topping 1 billion, OpenAI is proving that conversational search is rapidly becoming a massive ad cash cow.
OpenAI just expanded ChatGPT Ads to 31 European markets including Germany, France, and Spain, marking its biggest ad rollout yet. Sponsored placements only appear for users on the Free and Go tiers, leaving paid Plus, Pro, and Enterprise subscribers completely ad-free. European marketers can now launch self-service campaigns directly via Ads Manager.
