Amazon just added a text messaging feature to its Alexa for Shopping assistant, allowing US shoppers to order groceries and household items simply by texting a contact named “Amazon Alexa.” Users can describe items or send photos, and the AI agent searches Amazon listings, recommends matches, and completes purchases on their behalf. It is currently rolling out to an invite-only group before expanding to millions more.
Amazon just rolled out an AI-powered custom merch generator inside Alexa for Shopping for all U.S. customers. Users simply type a prompt to generate instant designs on T-shirts, hoodies, and tumblers in seconds. Designs can be shared for group orders and are fulfilled via Merch on Demand with Prime shipping.
Amazon just launched Alexa for Shopping, merging its Rufus shopping assistant with Alexa+'s cross-device memory into a single AI agent. The new tool lets shoppers ask direct questions in the main search bar, view up to a year of price history, automate recurring reorders, and complete off-site purchases via Buy for Me. It is free for all U.S. customers with no Prime membership required.
