OpenAI just expanded its ChatGPT ad pilot with a beta self-serve Ads Manager, opening campaign access to businesses of all sizes. The platform also introduced cost-per-click (CPC) bidding alongside CPM, plus conversion tracking APIs. OpenAI stresses that ads remain strictly separate from ChatGPT answers and private conversations are never shared.
X just announced a complete, ground-up rebuild of its advertising platform, rolling out a new AI-driven Ads Manager. Powered by retrieval and ranking tech from xAI, the new stack aims to deliver real-time, context-aware ad targeting based on live platform activity. Why it matters: It’s the platform’s biggest ad overhaul in 20 years, betting on AI to win back advertisers.
Meta just integrated Manus AI into Ads Manager, giving all advertisers access to autonomous agents for report building and audience research. As investors grow uneasy over hundreds of billions poured into AI infrastructure, Meta is pushing to turn its shiny agent tech into immediate ad efficiencies.
Meta is rolling out generative AI features to all advertisers inside Ads Manager, letting brands generate custom image backgrounds and spin up alternate ad copy in seconds. Following a limited test in May, the tech giant is directly upgrading its core ad-revenue engine, with the full rollout expected to finish next year.
