X rebuilds its ad machine with xAI power
X just announced a complete, ground-up rebuild of its advertising platform, rolling out a new AI-driven Ads Manager. Powered by retrieval and ranking tech from xAI, the new stack aims to deliver real-time, context-aware ad targeting based on live platform activity. Why it matters: It’s the platform’s biggest ad overhaul in 20 years, betting on AI to win back advertisers.