Samsung’s new AI app wants to cook your dinner

Deciding what to cook every night is easily one of the most annoying micro-decisions of adulthood. Samsung thinks it has an algorithmic fix.

The tech giant has officially rolled out Samsung Food, an AI-powered meal planning and recipe app available in 104 countries and eight languages, packing a massive catalog of 160,000 recipes.

Smarter recipes connected to your kitchen

Samsung pitched the app as a personalized cooking assistant designed to help people discover dishes, plan weekly meals, and order groceries online.

Under the hood, the platform isn't entirely built from scratch. It is powered by Whisk, the popular recipe and meal-planning app that Samsung acquired back in 2019, now upgraded with generative AI features.

Thanks to AI, the app can learn personal preferences and adapt recipes on the fly. You can ask it to swap ingredients based on what is already sitting in your fridge, convert standard dishes into vegan alternatives, and automatically adjust your grocery list.

Because Samsung makes home appliances, the app bridges software with hardware. Pick a recipe, and Samsung Food can automatically preheat your smart oven, set timers, and adjust cooking temperatures directly from your phone.

As Samsung Executive Vice President Chanwoo Park put it, the goal is to connect digital appliances and mobile devices across the ecosystem to create an all-in-one kitchen experience.

Why it matters

For everyday cooks, the immediate appeal is convenience. If you already own compatible Samsung appliances, having a recipe automatically handle preheating and timers removes genuine friction from weeknight dinners. That said, cooking is still an intuitive craft. Tech will have to come a lot further before a fantastic meal becomes a true set-it-and-forget-it deal, so skeptics are right to question whether an app can magically make someone a better chef.

For Samsung, this is a calculated ecosystem play. Large kitchen appliances are typically replaced once a decade, making ongoing customer engagement nearly impossible through hardware alone. By turning meal planning, grocery shopping, and appliance control into a daily digital habit, Samsung creates sticky software value around its smart home lineup.

We think building on Whisk's established database was a practical shortcut that gave Samsung instant scale. The real test now is reliability: letting software dictate oven settings sounds great until a bad preset ruins an expensive cut of meat. Gaining trust in the kitchen requires flawless execution.