Pika's new AI Selves remember everything
Pika Labs just rolled out AI Selves, allowing users to build persistent digital avatars that remember context across sessions. These AI extensions can drop photos into group chats, build casual games, or even make calls on your behalf. Why it matters: Pika is expanding beyond video generation into identity-based, persistent AI agents.
Pika is known for generating wild AI videos, but its latest move aims straight for your identity.
The company just launched AI Selves, a feature designed to let people create persistent digital extensions of themselves that remember things over time.
Giving memory to digital clones
Unlike traditional AI assistants that reset every session, AI Selves retain context and memory permanently. Pika pitches them as dynamic companions you essentially "birth and raise," complete with quirks you define, down to simulated peanut allergies.
Pika says these avatars can take actions like dropping pictures into your group chats, building a video game about your pet fish, or even calling your mom when you do not feel like doing it yourself. The feature is currently gating access behind a waitlist at pika.me.
Why it matters
Pika looks like it is trying to break free from the brutal AI video utility race. Generation models are commoditizing fast, but a persistent digital self with personal memory creates actual platform lock-in.
That said, outsourcing calls to your mom or letting an AI post to group chats feels heavily stunt-driven. When an autonomous persona represents you in personal relationships, the fallout from hallucinations or bad judgment is much higher than a bad video render.
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