Meta and Oakley drop sporty AI glasses with 3K video and 8-hour battery

Wearing a camera on your face to snap coffee runs is one thing. Taking it downhill on a skateboard, into a 90-degree run, or onto a golf course in windy conditions is entirely another.

Meta officially teamed up with Oakley to unveil Oakley Meta HSTN, the first entry in a new lineup of performance AI glasses aimed squarely at athletes and outdoor sports lovers.

After selling millions of Ray-Ban Meta glasses to the lifestyle crowd, Meta is leaning further into its partnership with EssilorLuxottica to conquer the sports world.

Built for action, not just street style

The original Ray-Bans were sleek, but you wouldn’t want to sweat through an intense workout with them. The new Oakley HSTN model directly tackles those physical limits.

First up is durability: the frames come with an IPX4 water resistance rating, making them splash and sweat-resistant. They still house open-ear speakers so you can blast a workout playlist while staying fully aware of your surroundings.

The camera setup jumps to 3K Ultra HD video, giving athletes sharper hands-free POV footage.

Battery life also gets a massive boost. Meta claims the HSTN frames last up to 8 hours under typical use and up to 19 hours on standby, effectively doubling previous figures. A quick 20-minute juice gives you a 50% charge, and the portable charging case packs an extra 48 hours.

Meta AI is deeply baked into the flow. Instead of pulling out a phone, golfers can ask how strong the wind is blowing, surfers can check conditions on the fly, or skaters can shout “Hey Meta, take a video” mid-trick to post straight to Stories.

The limited-edition version starts preorder July 11 for $499, while the core collection lands later this summer starting at $399 across 15 countries, including the US, Canada, the UK, and parts of Europe.

Why it matters

Sports and fitness might actually be the most natural habitat for AI wearables. In public cafes, wearing a camera on your face still triggers social friction and privacy debates. Out on a bike trail, running track, or golf course, people already wear wrap-around shades and actively want hands-free POV cameras.

We think Meta’s hardware playbook here is remarkably sharp. Rather than getting bogged down in bulky, battery-draining AR displays, Meta is doubling down on lightweight smart frames backed by high-tier fashion brands. Slapping their camera and audio stack into Oakley’s iconic silhouette instantly bypasses the “nerd goggles” stigma.

This puts immense pressure on rivals like Apple and Google. While competitors spend billions refining spatial computing or concept pins, Meta is racking up real-world usage and training its multimodal AI models on hours of first-person viewpoint data.

The trade-offs, however, are still real. IPX4 only covers sweat and splashes—meaning water sports like surfing or swimming are strictly off-limits despite Oakley's beach heritage. And under continuous 3K recording, expect that 8-hour battery claim to drain significantly faster.