Trump rebrands AI to "super intelligence" with new task force

If you thought AI buzzwords were getting out of hand, the White House just took things to an entirely new level.

President Donald Trump has officially signed an executive order directing federal officials to ditch the term "artificial intelligence" and refer to the technology exclusively as "super intelligence." Alongside the linguistic shift came the announcement of the Super Intelligence Force, a new federal body created to coordinate government-wide AI strategy.

A misprinted pact and late-night dinners

To kick off the new initiative, Trump gathered tech royalty at the White House. Mark Zuckerberg, Jeff Bezos, Elon Musk, and Anthropic CEO Dario Amodei were all in attendance to sign a document called the Joint Commitment on Frontier Responsibilities.

There was just one catch: the agreement was so rushed that "United States" was misspelled on the signature sheet. Legally speaking, the pact is completely voluntary. When pressed on its enforceability, Trump explained that the document was merely "morally binding."

Leading the newly minted Super Intelligence Force are four key figures: DNI Jay Clayton, FTC Chairman Andrew Ferguson, CTO Emil Michael, and OPM Director Scott Kupor. The group reports directly to Trump and Chief of Staff Susie Wiles. Its stated mandate is to engage everyone from frontier labs and infrastructure operators to consumer groups and religious organizations.

The optics marked a dramatic pivot. Just days earlier, Trump had insisted that AI needed zero constraints and that anyone warning of its dangers was a political plant. Meanwhile, Anthropic went from White House outcast to guest of honor after Amodei attended an impromptu 10 p.m. dinner, despite Pentagon officials and CTO Emil Michael repeatedly blasting the company on X as a national security risk.

Why it matters

For builders and founders, you do not need to rewrite your compliance playbooks today. A non-binding paper with typos creates zero statutory obligations. However, Kirsten Korosec at TechCrunch rightly pointed out that this looks like a massive rebranding exercise designed to tell voters that scary, job-killing AI is out, and patriotic "super intelligence" is in.

In our view, the administration is attempting a tricky balancing act. By relying on moral commitments rather than concrete guardrails, it keeps Silicon Valley donors happy while creating an executive direct-line to meddle in frontier labs. But putting critics like Emil Michael in charge of a coordination force creates obvious landmines for companies with cautious safety stances, turning critical national infrastructure policy into a game of White House dinner invitations.