Whoop 5.0 targets regular folks with 14-day battery and EKGs
Whoop just unveiled its Whoop 5.0 tracker and a new medical-grade Whoop MG, pushing beyond hardcore athletes to reach everyday health seekers. Both models shrink 7% while stretching battery life to 14 days, with the MG adding FDA-cleared EKG monitoring. Why it matters: With smart rings and smartwatches closing in, Whoop is overhauling its subscriptions starting at $199 annually to stay relevant.