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Vision Pro

Product8 stories

  1. IndustryReach 62

    Apple pauses Vision Pro overhaul to chase Meta's smart glasses

    Apple has hit pause on a planned revamp of its Vision Pro headset, shifting team resources to accelerate development of AI smart glasses that can take on Meta. Insiders say Apple is building at least two models, including a display-free pair tethered to an iPhone that could debut as soon as next year. Why it matters: After the bulky Vision Pro struggled to find an audience, Apple is redirecting its hardware bets toward lightweight, voice-driven ambient wearables.

  2. IndustryReach 36

    Tim Cook is "hell bent" on beating Meta to real AR glasses

    Apple CEO Tim Cook is reportedly obsessed with shipping true augmented reality glasses before Meta can pull it off. According to Bloomberg's Mark Gurman, Cook views the Vision Pro as merely a stepping stone toward lightweight specs, making the project his personal top priority. It's still years away given battery and display hurdles, so Apple may drop basic AI glasses first to stay competitive.

  3. IndustryReach 37

    Apple hits pause on high-end Vision Pro

    Apple is reportedly shelving plans for its next premium Vision headset to focus entirely on a cheaper, lighter model codenamed N109. Aiming for late 2025, the company wants to cut weight by at least a third and hit a price tag between $1,500 and $2,500, though cost-cutting challenges could delay that timeline.

  4. IndustryReach 50

    Apple reportedly slashes Vision Pro shipment targets

    Apple has cut its 2024 Vision Pro shipment forecast to 400,000–450,000 units, well below market expectations of 700,000 or more, according to analyst Ming-Chi Kuo. U.S. demand has dropped faster than expected, prompting order cuts ahead of international launches and likely delaying any new hardware iterations until after 2025.

  5. IndustryReach 38

    Apple just bought an on-device AI compression startup

    Apple reportedly acquired Datakalab, a Paris-based startup specializing in low-power computer vision and on-device AI compression algorithms. Finalized in December, the deal brings Datakalab's patents and engineering talent into Apple's ecosystem. Why it matters: As Apple prepares its AI push for iOS 18 and Vision Pro, running powerful models directly on your hardware without draining battery or risking privacy is the core battleground.

  6. IndustryReach 44

    Zuckerberg meets LG leaders in South Korea to talk XR and on-device AI

    Meta CEO Mark Zuckerberg just met with LG Electronics leadership in Seoul to discuss teaming up on next-gen extended reality devices and on-device AI. Facing fresh heat from Apple's Vision Pro, Meta is looking to marry its large language models with external hardware muscle. Zuckerberg's South Korea itinerary also includes talks with Samsung and President Yoon.

  7. IndustryReach 35

    Apple hits all-time high after Vision Pro debut

    Apple stock just closed at a record $183.79 per share, bringing its market valuation to $2.89 trillion just one week after unveiling the $3,499 Vision Pro headset. Why it matters: Investors are betting Apple's hardware design, brand loyalty, and ecosystem can turn head-mounted computing into a viable mainstream market where others have struggled.

  8. IndustryReach 31

    Apple's "Vision Pro" might need a new name in China thanks to Huawei

    Huawei actually registered the "Vision Pro" trademark in China back in 2019, securing exclusive rights across smart glasses and VR headsets through 2031. With China being one of Apple's most crucial markets, Cupertino may be forced to rebrand its spatial computing headset locally or cut a licensing deal with Huawei.