Google's new AI ad tools target the entire funnel
Google just announced two new AI-powered ad solutions designed to boost engagement and conversions across its platforms: Demand Gen and Video View campaigns. Demand Gen combines top image and video creative across YouTube, Shorts, Discover, and Gmail with lookalike targeting, while Video View drives up to 40% more views by blending multiple video formats into one campaign. The new campaign types will open for public beta in August.