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UFC

Company2 stories

  1. IndustryReach 48

    Dana White to fans mad at UFC's AI promos: 'Shut up and watch'

    UFC president Dana White just fired back at fan backlash over the league using AI-generated promo videos, bluntly calling AI adoption inevitable and telling critics to stop complaining and focus on the fights. His unfiltered reaction highlights the escalating tension between sports brands cutting production costs with AI and fans defending human artists.

  2. IndustryReach 37

    Meta signs multi-year UFC sponsorship to showcase AI and smart glasses

    Meta just signed a multimillion-dollar, multi-year deal with UFC to become its official fan technology and wearable partner. The integration spans Meta AI, smart glasses, Quest headsets, and exclusive Threads content, with plans to build an AI-powered fighter ranking system. Why it matters: Meta gets massive mainstream sports visibility for its next-gen hardware and AI directly inside the Octagon.