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    Tumblr owner is selling user posts to OpenAI and Midjourney

    Automattic is reportedly finalizing deals with OpenAI and Midjourney to feed user posts from Tumblr and WordPress.com into their AI models. An internal scrape reportedly scooped up a decade of posts, including some private content by mistake, prompting Automattic to promise a quick opt-out toggle. Why it matters: Platforms are desperate to cash in on user data, even at the cost of alienating the creative communities that built them.