Epic Games CEO Tim Sweeney just called on Steam and other digital storefronts to drop labels flagging AI-generated content. Sweeney argued that generative AI will soon be used in nearly all future production, making disclosures pointless—even joking stores might as well disclose the developer's shampoo brand.
Valve just clarified that its goal is not to discourage AI-generated games on Steam, but rather to avoid copyright infringement. The company explained that recent rejections came down to developers being unable to prove they owned the necessary rights, noting its review policy simply reflects current copyright law.
Valve is turning away games featuring AI-generated art and text from Steam, citing legal uncertainties over training data copyrights. Developers report rejections unless they can prove full ownership of the data used to train the models. While the policy isn't officially documented yet, it signals a massive roadblock for indie devs leaning on generative AI.
