Apple is quietly working on a "ChatGPT-like search experience" to generate instant answers from the web, according to Bloomberg. Spearheaded by its internal AKI team, the answer engine could eventually power Siri, Safari, and Spotlight, or even launch as a standalone app. Why it matters: With its massive Google search deal facing antitrust pressure, Apple is preparing to take search into its own hands.
Apple CEO Tim Cook just told shareholders that the company will "break new ground" in generative AI later this year, right as reports confirmed Apple shuttered its electric car project to shift staff to AI. The move signals an aggressive push to catch up with rivals by baking generative intelligence directly into Siri and built-in system tools.
Apple is reportedly expanding internal testing of new generative AI features for Xcode, aiming to release a GitHub Copilot rival to third-party developers later this year. The company is also exploring chatbot-like search upgrades for Spotlight across iOS and macOS to handle complex app actions. After staying relatively quiet in the AI arms race, Apple looks ready to finally show its hand at WWDC.
