Spotify rolls out gen AI audio ads and programmatic buying
Spotify just integrated generative AI into its Ads Manager, letting marketers in the U.S. and Canada generate scripts and voiceovers for audio ads at no additional cost. The streaming giant also launched the Spotify Ad Exchange (SAX) for real-time programmatic ad auctions across audio, video, and display formats. Why it matters: It significantly lowers the barrier for brands to spin up targeted audio campaigns.